4 Ways to Boost TikTok Product Sales

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Social commerce is growing. Facebook tools include Shops, Checkout, Commerce Manager, and Live Shopping. Instagram has these options and more.

TikTok is the latest craze. Posting engaging videos on this platform can drive traffic to a website. But can it also generate customers?

In this article, I’ll come up with four ideas for boosting TikTok sales.

Drive TikTok Sales

Add your store link in the bio. Adding a URL to your TikTok profile is an easy way to help people find your site. Merchants, influencers, bloggers, and the media do it. In the example below, TikTok user Sophie Liard refers to her e-commerce store, indicating above the link what the public can find there: “drawer dividers”.

Sophie Liard’s TikTok biography links to her e-commerce site, highlighting above the link what the public can find there – “drawer dividers.”

It is important to note that not all TikTok profiles have access to the link feature. To verify your account, look for the “Website” option after clicking “Edit” on your profile.

Screenshot of TikTok "Edit" profile page

Not all TikTok profiles have access to the link feature. To verify your account, look for the “Website” option after clicking “Edit” on your profile. Image: later application.

Link to all page on your e-commerce site is beneficial. However, try to align this page with the videos in your TikTok grid. Third-party tools can help.

For example, Garage Clothing, a women’s clothing retailer, uses a service from Dash Hudson, a visual marketing software provider.

As shown below, Garage Clothing’s TikTok profile (left) links to a Dash Hudson page (middle) that matches the profile’s videos. Users can click any image on the Dash Hudson page to go directly to the garment on the Garage Clothing site (right). The process allows viewers to match the content of a profile to a merchant’s product page, thereby streamlining the buying journey.

Three page screenshot: TikTok profile, Dash Hudson page, and Garage Clothing product page

Garage Clothing’s TikTok profile (left) links to a Dash Hudson page (middle), which links to each item of clothing (right). Image: Dash Hudson.

Connect Tik Tok to a Shopify store. Shopify’s partnership with TikTok is probably the first of many integrations with ecommerce platforms. Merchants can connect their TikTok for Business account to Shopify to generate in-stream purchasable posts from videos.

Display. TikTok offers limited advertising options. Sign up through your TikTok for Business account and wait for TikTok to confirm. Once approved, choices include:

  • Ads in the feed. Native videos that appear in the user’s feed.
  • Pre-roll ads. Videos that start when a user opens the app.
  • Promoted hashtag challenges. Videos encouraging users to submit clips using a custom hashtag. This is the best for brand awareness.

Advertising on TikTok will likely improve. In-Feed ads are the best place to start and the most widely available at the moment.

Work with an influencer. Consider teaming up with TikTok personalities to create sponsored videos. Influencer marketing isn’t new, but it’s probably working well on TikTok because there are a lot of creators that have garnered a lot of followers.

Opportunities

Think about the customer journey. TikTok is a smartphone application. Make sure your site is mobile-friendly, so users can easily switch from the app to your online store. And avoid disruption, such as injecting ads, mods, and other promotions.

There are many great opportunities on TikTok, depending on your account and country. Either way, trading on TikTok is in its infancy and is sure to grow.


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