Apple suspends product sales in Russia after Ukraine invasion
In Russia, the company has also limited its Apple Pay service and other online offerings in recent days. Nike Inc., another iconic American brand, stopped sales in Russia as well, saying on Tuesday that it “cannot guarantee delivery of goods to customers.”
Apple shares fell to session lows after news of the move to Russia, before recouping some of the losses. The stock closed down 1.2% at $163.20 on Tuesday.
“We are deeply concerned about the Russian invasion of Ukraine,” Apple said in its statement. “We are supporting humanitarian efforts, providing aid to the unfolding refugee crisis and doing all we can to support our teams in the region.
The Cupertino, Calif.-based company also said it will continue to assess the situation and is in communication with governments on what action it is taking. “We join with everyone around the world calling for peace.”
CEO Tim Cook expressed concern last week on the “situation in Ukraine”, without naming Russia. “I think of the people who are currently in danger and I join all those who call for peace,” he tweeted.
Read the latest on industry responses to the war in Ukraine.