Product concept – De Todo Un Poco http://detodounpoco.net/ Tue, 07 Dec 2021 01:02:41 +0000 en-US hourly 1 https://wordpress.org/?v=5.8.1 https://detodounpoco.net/wp-content/uploads/2021/10/cropped-icon-32x32.png Product concept – De Todo Un Poco http://detodounpoco.net/ 32 32 Surfachem Feelings Forward product concept https://detodounpoco.net/surfachem-feelings-forward-product-concept/ Tue, 07 Dec 2021 01:02:41 +0000 https://detodounpoco.net/surfachem-feelings-forward-product-concept/ 7-Dec-2021 Our team of experts conducted in-depth market research to identify key new market trends to create two new concept lines launched to help consumers adapt to a new post-pandemic world. Feelings Forward uses the latest technologies from Givaudan to strengthen the connection between consumers and personal care products by exploring a range of senses. […]]]>
7-Dec-2021

Our team of experts conducted in-depth market research to identify key new market trends to create two new concept lines launched to help consumers adapt to a new post-pandemic world. Feelings Forward uses the latest technologies from Givaudan to strengthen the connection between consumers and personal care products by exploring a range of senses. Complexion Confidence helps people express their true identity and celebrate the freedom found in a post-pandemic society

Behind the trend

Life during a global pandemic has brought many of us to be more in touch with our emotional well-being, which has led consumers to be more connected to the products, services and experiences designed around the way they feel. a person, also known as an “emotional conception”. .

Product concept

“Feelings Forward” is formulated with ingredients scientifically validated to take consumers on a multisensory journey from sunrise to sunset with a range of products for different times of the day.

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This extensive line of personal care products explores the revolutionary technology of MoodScentz and Givaudan’s DreamScentz.

Formulas

  • Sunrise Sensitive Dew – Fine and silky emulsion for awakening hydration
  • Sunrise Radiance Dew – Fine silky emulsion to help hydrate and even skin tone with Happy Fizz scent to give a happy wake up any day
  • Sunrise Eye Cream – This quick break cream feels great on the skin with ROVISOME Q10 NG to help reduce the appearance of aging skin
  • Sunrise Shower Wash – Sulfate-free foaming formula that cleanses the skin
  • Sunshine Spritz – A refreshing formula with Energizing Hinoki scent to provide an energizing spritz on the go
  • Sunlight Cream – Heavy cream for daily use with Flamboyant scent
  • Sunset Cleanser – A gentle sulfate-free formulation to cleanse the skin, ERYLITE F8030 Fine to help hydrate and a Deep Relaxation scent to help relax at the end of the day
  • Sunset Bath Soak – Relaxing bath to unwind and help get a good night’s sleep, offering a cleansed skin effect and Deep Sleep scent to aid peaceful sleep
  • Sunset Barrier Dew – Thin, silky emulsion to help restore the skin’s protective barrier function and hydrate with SchercemolTM SHS for gentle application
  • Sunset Moisture Dew Fall – Thin, silky emulsion to help hydrate and smooth wrinkles with Night Elixir scent for peaceful sleep
  • Sunset Cream – This rich cream feels hydrating and helps fight wrinkles, smoothing the skin’s surface
  • Moonlight Mist – A luxurious yet simple pillow mist containing Augeo crystals and a vegan-friendly moonlight scent to help you relax with ease.

To request a sample kit or to learn more, please send an email to: pc-formulations@surfachem.com

Company characteristics


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JCPenney Testing New Concept In Inclusive Beauty Products At Trumbull Mall https://detodounpoco.net/jcpenney-testing-new-concept-in-inclusive-beauty-products-at-trumbull-mall/ Fri, 22 Oct 2021 07:00:00 +0000 https://detodounpoco.net/jcpenney-testing-new-concept-in-inclusive-beauty-products-at-trumbull-mall/ TRUMBULL – JCPenney’s door at Westfield Trumbull Mall had barely opened on Friday morning and two Fairfield County teenage girls, Emily Presa and Alexa Hammond, were eagerly checking out the department store’s latest addition. The venerable Texas-based company launched a pilot program on Friday to promote diversity and inclusion in the skincare, makeup and beauty […]]]>

TRUMBULL – JCPenney’s door at Westfield Trumbull Mall had barely opened on Friday morning and two Fairfield County teenage girls, Emily Presa and Alexa Hammond, were eagerly checking out the department store’s latest addition.

The venerable Texas-based company launched a pilot program on Friday to promote diversity and inclusion in the skincare, makeup and beauty segment. JCPenney has taken the space that was once occupied by Sephora and created its own ‘store within a store’.

The department store’s upper-level space is one of 10 nationwide – and the only one in the Northeast where the pilot program has started. Over 170 beauty brands at varying prices are on display in the brightly lit space.


It was the prices that attracted Presa and Hammond to the store.

Before Sephora closed in the JCPenney just over a month ago, Sephora’s customer loyalty rewards could only be spent there.

“It will be really good to take our money further,” said Presa, a 19-year-old from Bridegport.

“You can use the rewards for anything you buy from Penneys here,” said Hammond, an 18-year-old from Stratford.

The remaining JC Penney locations will join the “One-Store Store Concepts” upon expiration of commercial agreements with Sephora. Lucy Richards, general manager of JC Penney’s Trumbull, said the deployment would be complete by the end of next year.

Some of the beauty products for people of color include Buttah Skin, Bossy Cosmetics, Mischo Beauty, Pholk Beauty, Prados Beauty, Sara Happ, Spraise, Vernon François, and Wander Beauty.

Inclusive beauty products are also available on the JCPenney site.

Of the more than 170 beauty brands that are part of the pilot program, around 40 are produced by minority entrepreneurs for people of color. The assortment will include makeup, skin care, hair care, styling tools, perfumes, nail care, and bath and body products.

“Rooted in inclusiveness, JCPenney Beauty was born out of direct feedback from our clients. Said Michelle Wlazlo, Executive Vice President and Chief Marketing Officer of JCPenney. “In collaboration with our partner brands, we have redesigned every aspect of our beauty experience, from the exquisite assortment and welcoming space to the integrated loyalty program and all new e-commerce experience. “

Customers will be able to earn and redeem points on JCPenney Beauty products as part of the JCPenney Rewards loyalty program. Chain credit card members earn 1 point for every $ 1 spent, and non-credit card members earn 1 point for every $ 2 spent.

Once 200 points are reached, members earn a $ 10 reward certificate.

The retailer is the only physical location in the United States for several brands, including I’M MEME, nooni, Kleem Organics and Better Natured.

JC Penney filed for federal bankruptcy in May 2020 and came out of it last December, after being rescued by mall owners Simon Property Group and Brookfield Asset Management.

Thanks to the deal, JCPenney was able to emerge from bankruptcy with $ 1.5 billion in new debt financing.

The reaction to Penney’s new strategy among retail experts has been mixed.

David Cadden, professor emeritus at the School of Business at Quinnipiac University, said marketing inclusive beauty products to people of color is “an interesting idea.”

“If they were to take the entrepreneurs of color whose products they sell and use them to generate interest in the local community or to work with local educational institutions, it could be more effective,” he said. declared.

Burt Flickinger, chief executive of retail consultancy Strategic Resource Group, said drugstore chains under-serve communities of color on beauty products. This could allow JCPenney to break into this segment of the market, he said.

But Flickinger said JCPenney’s bankruptcy hit Sephora hard, and the French company ultimately opted for more independent locations.

Sephora’s flagship store on the Champs-Élysée in Paris attracts six million a year, he said.

“Sephora is one of the most powerful beauty brands in the world,” said Flickinger.

luther.turmelle@hearstmediact.com


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JCPenney Testing New Concept In Inclusive Beauty Products At Trumbull Mall https://detodounpoco.net/jcpenney-testing-new-concept-in-inclusive-beauty-products-at-trumbull-mall-2/ Fri, 22 Oct 2021 07:00:00 +0000 https://detodounpoco.net/jcpenney-testing-new-concept-in-inclusive-beauty-products-at-trumbull-mall-2/ TRUMBULL – JCPenney’s door at Westfield Trumbull Mall had barely opened on Friday morning and two Fairfield County teenage girls, Emily Presa and Alexa Hammond, were eagerly checking out the department store’s latest addition. The venerable Texas-based company launched a pilot program on Friday to promote diversity and inclusion in the skincare, makeup and beauty […]]]>

TRUMBULL – JCPenney’s door at Westfield Trumbull Mall had barely opened on Friday morning and two Fairfield County teenage girls, Emily Presa and Alexa Hammond, were eagerly checking out the department store’s latest addition.

The venerable Texas-based company launched a pilot program on Friday to promote diversity and inclusion in the skincare, makeup and beauty segment. JCPenney has taken the space that was once occupied by Sephora and created its own ‘store within a store’.

The department store’s upper-level space is one of 10 nationwide – and the only one in the Northeast where the pilot program has started. Over 170 beauty brands at varying prices are on display in the brightly lit space.

It was the prices that attracted Presa and Hammond to the store.


Before Sephora closed in the JCPenney just over a month ago, Sephora’s customer loyalty rewards could only be spent there.

“It will be really good to take our money further,” said Presa, a 19-year-old from Bridegport.


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Fermentation product concept launched by Surfachem https://detodounpoco.net/fermentation-product-concept-launched-by-surfachem/ https://detodounpoco.net/fermentation-product-concept-launched-by-surfachem/#respond Mon, 16 Aug 2021 07:00:00 +0000 https://detodounpoco.net/fermentation-product-concept-launched-by-surfachem/ 16-Aug-2021 Ingredients | Skin care A range of seven unique formulations that incorporate fermented ingredients from various origins Fermentation Fermentation is a natural plant powerhouse fueled by microbes, which gives the possibility of producing ingredients with new properties. The next generation of sustainable and natural products While natural ingredients bring us closer to nature and […]]]>

A range of seven unique formulations that incorporate fermented ingredients from various origins

Fermentation

Fermentation is a natural plant powerhouse fueled by microbes, which gives the possibility of producing ingredients with new properties.

The next generation of sustainable and natural products

While natural ingredients bring us closer to nature and its processes, they are highly dependent on the exploitation of declining natural resources due to overconsumption. An alternative solution is to use synthesized natural products – natural ingredients that can be cultivated and cultivated in the laboratory, such as microalgae, fermented yeasts and bacteria – which offer a more sustainable alternative to depleted natural resources (Stylus, 2021 ).

No land is compromised to harvest crops for the ingredients to be extracted, no fresh water is needed to aid the process, and microbes can be used over and over again.

Fermentation market | Tendencies

  • + 127% increase in beauty and personal care products containing fermented ingredients, between 2016 and 2020 (Mintel)
  • The global fermentation chemicals market was valued at $ 47.4 billion in 2016 and is expected to reach $ 66 billion by 2022 (Cosmetics and toiletries)

Formulas

  • Pure Algae Serum | Quick-absorbing, rich, anti-aging facial oil to add radiance to every skin type
  • Calming Yogurt for Scalp | Gentle pre-treatment solution to soothe and repair your scalp
  • Exfoliating cleanser | Dual-action hybrid exfoliant, using both chemical and physical exfoliators with encapsulated beads
  • Cheese Whisk | Plump skin with this sumptuous melt-in-the-mouth cheese whisk
  • Magic Elixir of Tremella | Clear hydra-boost elixir for the face, with snow mushrooms and petals loaded with active ingredients
  • Bubble Glow Foam | Instant long-lasting shine for face and body with a bouncy yet rich lather, leaving a subtle shimmer for a healthy glow
  • Vitastyle treatment Nourish and protect both scalp and hair with multifunctional wet styling treatment

To request a sample kit or to learn more, please email
pc-formulations@surfachem.com

Featured Companies


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Fermentation product concept launched by Surfachem https://detodounpoco.net/fermentation-product-concept-launched-by-surfachem-2/ https://detodounpoco.net/fermentation-product-concept-launched-by-surfachem-2/#respond Mon, 16 Aug 2021 07:00:00 +0000 https://detodounpoco.net/fermentation-product-concept-launched-by-surfachem-2/ 16-Aug-2021 Ingredients | Skin care A range of seven unique formulations that incorporate fermented ingredients from various origins Fermentation Fermentation is a natural plant powerhouse fueled by microbes, which gives the possibility of producing ingredients with new properties. The next generation of sustainable and natural products While natural ingredients bring us closer to nature and […]]]>

A range of seven unique formulations that incorporate fermented ingredients from various origins

Fermentation

Fermentation is a natural plant powerhouse fueled by microbes, which gives the possibility of producing ingredients with new properties.

The next generation of sustainable and natural products

While natural ingredients bring us closer to nature and its processes, they are highly dependent on the exploitation of declining natural resources due to overconsumption. An alternative solution is to use synthesized natural products – natural ingredients that can be cultivated and cultivated in the laboratory, such as microalgae, fermented yeasts and bacteria – which offer a more sustainable alternative to depleted natural resources (Stylus, 2021 ).

No land is compromised to harvest crops for the ingredients to be extracted, no fresh water is needed to aid the process, and microbes can be used over and over.

Fermentation market | Tendencies

  • + 127% increase in beauty and personal care products containing fermented ingredients, between 2016 and 2020 (Mintel)
  • The global fermentation chemicals market was valued at $ 47.4 billion in 2016 and is expected to reach $ 66 billion by 2022 (Cosmetics and toiletries)

Formulas

  • Pure Algae Serum | Quick-absorbing, rich, anti-aging facial oil to add radiance to every skin type
  • Calming Yogurt for Scalp | Gentle pre-treatment solution to soothe and repair your scalp
  • Exfoliating cleanser | Dual-action hybrid exfoliant, using both chemical and physical exfoliators with encapsulated beads
  • Cheese Whisk | Plump skin with this sumptuous melt-in-the-mouth cheese whisk
  • Magic Elixir of Tremella | Clear hydra-boost elixir for the face, with snow mushrooms and petals loaded with active ingredients
  • Bubble Glow Foam | Instant long-lasting shine for face and body with a bouncy yet rich lather, leaving a subtle shimmer for a healthy glow
  • Vitastyle treatment Nourish and protect both scalp and hair with multifunctional wet styling treatment

To request a sample kit or to learn more, please email
pc-formulations@surfachem.com

Featured Companies


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Q&A: A Tesla EPI product concept – Elon Mask – Med-Tech Innovation https://detodounpoco.net/qa-a-tesla-epi-product-concept-elon-mask-med-tech-innovation/ https://detodounpoco.net/qa-a-tesla-epi-product-concept-elon-mask-med-tech-innovation/#respond Wed, 09 Dec 2020 08:00:00 +0000 https://detodounpoco.net/qa-a-tesla-epi-product-concept-elon-mask-med-tech-innovation/ Med-Tech Innovation News discovered a new concept of Tesla’s PPE product called Elon Mask, a product concept developed by Lease Fletcher. Tell us about the mask itself – what is it made of? The PPE concept, Elon Mask (not a typo!), Is a BioDefence personal protective mask designed to match your Tesla EV. The retractable […]]]>

Med-Tech Innovation News discovered a new concept of Tesla’s PPE product called Elon Mask, a product concept developed by Lease Fletcher.

Tell us about the mask itself – what is it made of?

The PPE concept, Elon Mask (not a typo!), Is a BioDefence personal protective mask designed to match your Tesla EV. The retractable visor is made from metallic aluminum oxynitride, ALON, provides a crisp and clear view of the world and has incredible resilience. The Elon mask will literally take a bullet for you. The lower BioDefence mask features a HEPA filter that removes 99.97% of particles at 0.3 micrometers thick.

What materials would be used? Who would Tesla work with to make this a reality?

Tesla has put a lot of effort into developing a powerful air filtering system and in January 2019 they released a new and improved Biological Defense Mode upgrade for older S / X models. This same HEPA air filtration system will be used in the Elon mask.

As for the metallic aluminum oxynitride, rumor has it that it is also the “transparent metal” used on the bold and upcoming Cybertruck, suggesting that Tesla has either brought this production in-house or has an aligned supplier. .

Tesla Motors has a large pool of engineering talent, and the materials and components will likely all be imported in-house in true Tesla style.

How quickly could this concept be scaled up and accessible to the public?

Known for setting ambitious goals and sticking to them (most of the time), Tesla would likely be able to offer a quick turnaround.

Note that the Elon mask is not a cheap face mask and primarily attracts existing Tesla drivers due to the built-in technology. In other words, there is a somewhat limited margin of demand.

That said, the past has seen wild demand for Tesla accessories, even when they are overpriced. In July 2020, the Tesla S3XY shorts, meant to mock short sellers, literally broke the website because demand was so overwhelming.

In terms of timing and scale, it would be hard to say. But Elon and his team are known to push the boundaries. If Elon Mask was a priority, we think the team at Tesla Motors headquarters in Palo Alto could get there pretty quickly.

What does this mean for Tesla? Will they follow other companies by diversifying into medtech / health equipment?

Tesla Motors already uses a special HEPA air filtration system in its vehicles to help reduce local air pollution with electric vehicles but also to reduce the direct impact of air pollution on vehicle occupants.

Compared to many automakers, Tesla cares a great deal about the health and well-being of their drivers and the world they live in.

With the world’s population growing and cities, countries and continents more connected than ever before, COVID-19 is not the last global pandemic we’ll see. In 2020 we have seen many companies step in and help by producing basic PPE and hand sanitizer due to the huge increase in demand. It would be strange if companies like Tesla did not consider whether they could produce and improve PPE to support the medical community, government, their staff and customers in the future.

The design itself seems like it could be paired with a motorcycle helmet – is that a potential barrier to comfort?

The Elon mask has a bold design. That said, the design was conceptualized to address issues with existing masks.

One of the most common problems is the throbbing behind the ears. When you have to wear a face mask for a long period of time, the friction on the skin may start to hurt.

Elon Mask is designed to distribute pressure better to minimize friction at any point. The back of the mask isn’t just for stability so that it can be used in more lively activities – it also has ultrasonic proximity sensors and taillights that remind others to keep a distance of. two meters.

The mask will be lightweight and is designed to be held in place, even when not in use.

What other aspects of the design process did you have to take into account?

When choosing a face mask at the moment, you should choose the level of protection and stick to it. This means that you may need to carry different masks for different scenarios.

With Elon Mask, you have the possibility to wear your mask in three positions depending on the level of threat: Without protection, Air filter, Air filter + Visor. If you’re in a busy supermarket you might want full protection, while if you’re stopping in a drive-thru you might want to use the air filter only.

Another big obstacle to the face mask is that it can be difficult to hear what people are saying behind a mask. The built-in real-time audio amplifier will optimize and improve the speech clarity of the person speaking directly in front of you and play it through bone conduction headphones.

Would you like to add anything else?

Elon Mask is a product concept and does not represent an official product manufactured by or affiliated in any way with Tesla or Elon Musk. It is designed by LeaseFetcher.


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Sheridan & Co designs brand and product concept for The Y Code https://detodounpoco.net/sheridan-co-designs-brand-and-product-concept-for-the-y-code/ https://detodounpoco.net/sheridan-co-designs-brand-and-product-concept-for-the-y-code/#respond Fri, 07 Sep 2018 07:00:00 +0000 https://detodounpoco.net/sheridan-co-designs-brand-and-product-concept-for-the-y-code/ Sheridan & Co has created a new brand and a new product concept, “The Y Code”, which aims to reuse male cosmetics for “the everyday man”. The Y Code aims to offer an accessible and inclusive high-end cosmetic solution that is currently not served by existing brands on the market. “The target market for the […]]]>

Sheridan & Co has created a new brand and a new product concept, “The Y Code”, which aims to reuse male cosmetics for “the everyday man”. The Y Code aims to offer an accessible and inclusive high-end cosmetic solution that is currently not served by existing brands on the market.

“The target market for the Y Code is interesting – these men are young enough that they are not yet set in their ways; they are open to experimentation, have a decent disposable income, may already have a well-stocked grooming practice. and maybe tried the cosmetics somehow – even if it involved looting Ms.’s makeup bag to cover up the shady effects of a hangover, ”explained Freddie Sheridan, director of Sheridan & Co.

The phenomenon of men in make-up has moved beyond drag queens, Hollywood and the stage to an industry expected to be worth over $ 60 billion by 2020 (Euromonitor, 2017). Drawing on market analysis, trends in male cosmetics over the past two years and over 30 years of expertise in the general cosmetics industry, Sheridan & Co identified an opportunity to create a conceptual cosmetics brand for men who, in a sense, “reclaim” the act of carrying to be reconciled.

“Looking at the historical context of men in makeup in the modern age, it is curious how the act of wearing it has become an almost exclusively female pursuit,” continued Freddie Sheridan. “Ancient tribal warriors saw it as a war paint, a tool to make their behavior more frightening, not effeminate, towards their enemies. Makeup, in that sense, looked a lot like ammunition. So it’s interesting how today’s male cosmetics have become such a terrifying idea for the average man.

The Y Code represents a brand new approach to men’s cosmetics. The name was specifically chosen to address the very DNA of masculinity, claiming a stake in a female-centric marketplace with a proposal that evokes the anthropological significance of male makeup (empowering, formidable) but presenting it in a relevant and meaningful way. modern (confident, individual).

Product positioning was central to the ideation process – the idea was to create a brand that was as inclusive as possible to ensure it caught the interests of men who might never have experimented with makeup before at those who wear it regularly as part of their regular grooming routine. Where cosmetics for women have a strong focus on the principles of beautification, brand language and visual cues have been used here to put The Y Code’s emphasis on the idea of ​​enhancement, correction and subtle refinements – a “barely there” aesthetic that compliments rather than obscures the face.

The slogan “Honor what sets you apart” and other brand terms including “It’s you, but better” underscore the idea of ​​individuality and personal optimization. The products are positioned as practical tools to be used to “fix”, “boost”, “energize” and “save” so that everyone can look their best. This is taken further into product design concepts where items such as tinted moisturizers and liquid foundations are presented in minimalist monochrome “paint tubes”. Simple graphic icons with succinct and simple descriptors indicate the purpose of each product.

The branding of the Y code here is simply expressed as “Y” next to an individual code indicating the shade or type of product. Line graphics that cross the ‘Y’ crosswise and diagonally give a certain scientific touch to the aesthetic of the packaging, while the outer packaging, presented as matchboxes, labels the product simply as’ The code “. The font is bold, industrial in appearance, and bleeds on the sides for a utilitarian feel. The application of the products was also essential to ensure that the “tool” concept was maintained throughout the process; all-purpose balms and tanning gels, for example, come in large, twist-on-and-use tubes and packaged in the brand’s convenient, reusable zip pouches. Meanwhile, at outlets, concept shots hinting at an urban landscape – like the gray concrete of a skate ramp – continue with the monochrome theme, with a diverse selection of faces – from bearded to freckled. , from black to white, from tattooed to pierced – used to represent an ambitious but essentially realistic and diverse aesthetic.

“Words like ‘guyliner’ have a lot to answer in terms of deterring ordinary men from cosmetic testing and experimentation,” Sheridan said. “It is clear that functionality must be at the forefront of language and brand identity. Brands must be authentic and transparent in their presentation. The identity must be clear and simple to have an impact. Additionally, brands need to go beyond a simple product to become Knowing the differences in buying engines between men and women is essential here.

“Perhaps the time has come for men to reclaim the act of applying make-up, but in a relevant and modern way. allowed to look at the best possible version of themselves, without fear of judgment or stigma.Currently, the male cosmetics market is almost exclusively served by high-end brands with a luxury price tag, targeting the rich modern man and independent. As social norms change and there is more product diversity within the category, men’s cosmetics could eventually become more accessible as they become more widely acceptable and commonplace. “

Pictures: Courtesy of Sheridan & Co


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EPI Ingredients launches a versatile yogurt-based product concept https://detodounpoco.net/epi-ingredients-launches-a-versatile-yogurt-based-product-concept/ https://detodounpoco.net/epi-ingredients-launches-a-versatile-yogurt-based-product-concept/#respond Wed, 02 Aug 2017 07:00:00 +0000 https://detodounpoco.net/epi-ingredients-launches-a-versatile-yogurt-based-product-concept/ August 02, 2017 — EPI Ingredients launched SoFlexi on the market, the first concept in a series set to develop in the years to come. Designed to showcase the company’s application expertise and know-how in dairy ingredients, as well as to promote the use of EPILAC 48 low fat yogurt powder in the development of […]]]>


August 02, 2017 — EPI Ingredients launched SoFlexi on the market, the first concept in a series set to develop in the years to come. Designed to showcase the company’s application expertise and know-how in dairy ingredients, as well as to promote the use of EPILAC 48 low fat yogurt powder in the development of new products , SoFlexi was created with the end consumer in mind.

“SoFlexi is a powdered blend that allows consumers to create fresh, yoghurt-tasting snacks at their convenience. Whether they want a drinkable yogurt, an ice cream or an acidic drink, they can indulge themselves almost instantly thanks to SoFlexi, ”says Mathieu Lucot, marketing manager at EPI Ingredients.

“But the objective for EPI Ingredients is not to sell the concept. Our goal with SoFlexi is to stimulate innovation and help our customers visualize what they can do with our ingredients, from bulk ingredient to actual CPG marketing, ”he explains.

“Consumers today look for health in their food,” says Lucot. FoodIngredientsFirst.

“Yogurt has this healthy image for consumers, but it’s very complicated to put fresh yogurt in your bag in the morning and eat it as a snack. With SoFlexi, you only need fresh water and you can easily eat your drinkable yogurt as a snack, ”he explains.

According to Lucot, this product took six months to develop. “Fermented powders are our flagship range,” he says. “The idea of ​​the future for us is to prove that they are a nutritional power, especially for intestinal health. In fact, we have dry dairy ingredients with live bacteria, which don’t have the same beneficial effect as fresh yogurt – that’s our next challenge.

“The next big innovation, in my opinion, will be take-out yogurt, with an innovative dosage form. We know there is thermalized yogurt, with long term BBD, and it’s a big trend in Asia because of the weather conditions. The innovation could respond to many consumers all over the world, ”notes Lucot.

SoFlexi is the first concept in the SoUnik range, designed to highlight the unique characteristics of the EPI Ingredients product offering. Other concepts will soon be added to this range to arouse the enthusiasm of manufacturers for new developments of healthy delicacies featuring the company’s ingredients and which will satisfy consumers’ desires for taste and well-being.

SoFlexi comes in individual sachets containing 40 g (≈ 1.41 oz) of a powdered mix made up of just 5 ingredients and including EPILAC 48 low fat yogurt powder. time and in search of ‘snack options, SoFlexi has been developed to allow a quick and easy transformation into one of the following three products:

  • Mix it with ice cubes and milk for an instant milkshake
  • Simply mix it with water for a delicious and convenient drinkable yogurt
  • Add your favorite fruit juice and you’ve created a delicious acidic drink

Whatever application is chosen, EPILAC Lowfat Yogurt Powder 48 brings natural acidity and a pleasant yoghurt flavor as well as a smooth and creamy texture to the final product.

EPILAC powders
EPILAC ingredients are a range of premium fermented powders – yogurt powder, cottage cheese powder and fermented milk powder – with differentiating characteristics such as, among others, the presence of live cultures in some of them.

For example, EPILAC Lowfat Yogurt Powder 48 offers the possibility of calling the final product “yogurt”, in accordance with French regulations. With a strong but pleasant dairy flavor and a certain natural acidity, these entirely natural powders are a real asset in the development of innovative but gourmet foods and drinks, which the company wanted to illustrate with this new concept of finished product, SoFlexi.

Easy to use, they can be incorporated into a wide variety of food matrices such as ice creams, frozen yogurts as well as fillings and glazes for baked goods, a segment in which the “yogurt-like” taste is very trendy. Beyond these exclusive functional and sensory attributes, EPILAC fermented powders could also provide health benefits, as they contain the same living bacteria (Streptococcus thermophilic and lactobacilli Bulgarian) like those found in yogurt. These are known to help balance the intestinal flora as well as strengthen the immune system, which makes EPILAC powders an attractive option for formulating nutritional products.

By Elizabeth Green

To contact our editorial team, please email us at Editorial@cnsmedia.com

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New precision planting product concept applies N through knife concealed in gauge wheel https://detodounpoco.net/new-precision-planting-product-concept-applies-n-through-knife-concealed-in-gauge-wheel/ https://detodounpoco.net/new-precision-planting-product-concept-applies-n-through-knife-concealed-in-gauge-wheel/#respond Tue, 31 Jan 2017 08:00:00 +0000 https://detodounpoco.net/new-precision-planting-product-concept-applies-n-through-knife-concealed-in-gauge-wheel/ Precision Planting’s latest product concept for nitrogen (N) placement, Conceal, consists of a double set of injection knives that slide into a special groove in the planters’ gauge wheels. Liquid fertilizer is injected through the knife directly under the gauge wheels for consistent and optimized placement. “We’ve done a lot of research in recent years […]]]>

Precision Planting’s latest product concept for nitrogen (N) placement, Conceal, consists of a double set of injection knives that slide into a special groove in the planters’ gauge wheels. Liquid fertilizer is injected through the knife directly under the gauge wheels for consistent and optimized placement.

“We’ve done a lot of research in recent years to investigate the value and effectiveness of providing nitrogen at the right time and in the right place,” says Jeremy Hodel of Precision Planting.

This concept not only puts the nutrients in the right place for the seeds to access nitrogen, but also gives growers the benefits of a very simple design that can handle different residue and soil conditions. Instead of risking a knife hanging on its own, Conceal’s integrated knife and gauge wheel system allows it to handle residue like a coulter typically would and offers the simplicity of a knife.

“Concealing is stiff in normal operation, but it will give, if necessary, to protect the knife,” says Jason Stoller of Precision Planting. A snap spring is the secret to Conceal’s success in protecting itself in harsh conditions.

For growers who apply N in a 2 × 2 band, Conceal will fit perfectly into their planting routines. Farmers attending the 2017 Precision Planting Winter Conference were quick to learn about the new technology, and Stoller sees farmer-applied nitrogen as “an important opportunity for farmers to optimize their nutrient programs in a tough farming economy. “.

Conceal will be tested by a handful of farmers under the watchful eye of Precision Planting this spring. As to when it will be available for sale, we’ll know more after testing in 2017.


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How to create a successful product concept https://detodounpoco.net/how-to-create-a-successful-product-concept/ https://detodounpoco.net/how-to-create-a-successful-product-concept/#respond Thu, 05 May 2016 07:00:00 +0000 https://detodounpoco.net/how-to-create-a-successful-product-concept/ Few categories are as competitive in the Indian market as FMCG (Fast Moving Consumer Goods). The industry is expected to reach over $ 50 billion in sales in 2016, as new entrants and legacy businesses compete for favor with consumers. To stay on top of the evolving consumer needs, businesses must imagine and innovate cleverly […]]]>

Few categories are as competitive in the Indian market as FMCG (Fast Moving Consumer Goods). The industry is expected to reach over $ 50 billion in sales in 2016, as new entrants and legacy businesses compete for favor with consumers.

To stay on top of the evolving consumer needs, businesses must imagine and innovate cleverly with a streamlined interior processes that ensure that only the best ideas get to consumers.

Traditional marketing strategy typically involves using the “5P framework of product, place, package, promotion and price”. To that, we add two more components that have now grown in importance: the people and the proposition.

“People,” perhaps the most complex of these elements, involves gaining a deep and comprehensive understanding of the consumer segments that a brand chooses to serve. Likewise, the “proposal” is an essential element, in particular in the hypercompetitive space of consumer goods. In an industry where establishing meaningful product differentiation becomes increasingly difficult, a winning proposition can drive initial momentum, long-term success, and loyalty.

Developing a simple, focused and clear winning proposal is easier said than done. Therefore, marketers in all organizations strive to extract lessons from the past and drive bigger and better innovations for the future. In this scenario, using the proprietary BASES Factors for Success ™ framework, we were able to assess the proposals for their readiness to market and ensure that only the best pass.

So what do successful proposals do differently? We analyzed over 200 proposals that were evaluated in India, across several disparate FMCG categories to see what made the winning proposals tick.

The success of the new proposals can be largely attributed to three factors:

1. Understand the “consumer tension”: When introducing a product, it is important to identify a consumer need or pain point, but positioning it appropriately is crucial. And within that framework, marketers need to identify the right emotion, in addition to finding the right balance when setting context, whether functional or emotional. While the purely functional benefits solve the problems consumers face, a good proposition will also establish an emotional connection with the consumer.

2. Convincing advantage for the consumer: The benefit to the consumer must be at the heart of the proposition and be clearly communicated. While a simple, cohesive story around the end benefit isn’t negotiable, adding too many benefits can be counterproductive. We have seen that proposals that sell more than three perks at a time often fail because consumers struggle to see the main benefit of the proposition.

3. A compelling reason to believe: Consumers must be convinced of the claims made in a proposal. This is where harnessing an effective reason to believe becomes critical. A reason to believe is an ingredient or a process that explains why the product should work effectively to deliver the benefits it promises.

To create winning propositions, as a marketer, you must strive for lasting differentiation in your proposition, and that differentiation must be achieved using the benefit and not just the format.

For example, black toothpaste would stand out, but not really offer a distinct benefit. To get your story across at home, focus on a few sharp selling points and make sure the promises you make to consumers are not only kept, but exceeded through strong product performance.

The author is Director, Innovation Practice, Nielsen India.

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