Getting ready for 2025, starts now with Sealed Air virtual events

Global packaging specialist Sealed Air continues to deliver well-researched, knowledge-driven virtual events to help food industry stakeholders see how they can solve their critical packaging issues, while delivering lasting results.

Its most recent virtual event SEE.SOLVE.SUSTAIN titled “10 Ways to Design for Packaging Circularity and Attract Fresh Protein Buyers from Australia”, showed food producers how they can use the 10 Principles of sustainable packaging to deliver retail solutions that address national sustainable packaging targets and appeal to consumer sentiment for sustainable packaging.

Anna Di Bello, Sealed Air’s fresh red meat marketing director for Australia, New Zealand, Japan and Korea, believes that adapting to the new packaging goals will have a positive long-term impact on the company. entire food supply chain.

“The virtual event provided an opportunity for food producers to assess their own packaging use and understand how they can use the guidelines to help them achieve their packaging goals,” said Di Bello.

“In doing so, however, it is important that we also not lose sight of our global food waste challenge and we should avoid aggressively pursuing one goal at the expense of the other. It’s more about finding the right balance ”.

Di Bello highlighted Sealed Air’s ever-evolving line of innovative CRYOVAC brand packaging solutions as a way to demonstrate the company’s ability to help industry players achieve packaging goals.

“The consumer is at the heart of driving change, we regularly conduct consumer studies and monitor their attitudes towards key environmental issues,” said Di Bello.

“The plastic in the oceans, the amount of plastic used and the amount of plastic waste are major concerns around the world.”

Then there is the importance of investor confidence in Sealed Air’s offerings.

“When we think of the investor and where they want to invest their money, there is a social license to operate where we have to raise our hands and say yes, we are a responsible company and a great investment opportunity because that we design for a sustainable business model, ”said Di Bello.

“We need to design sustainable products that not only perform the function of today, but avoid the problems of tomorrow. And it goes beyond the simple management of environmental waste.

“The definition of true sustainability incorporates good environmental outcomes, good social responsibility, such as ethical sourcing, and then economic overlay. “

As Di Bello described at the virtual event, packaging design is a science that must meet the demands of all of its stakeholders.

While our pursuit of the 2025 national sustainable packaging goals may seem ambitious, the good news is that food manufacturers and brand owners can start today and make positive strides.

A series of sustainability goals have been set, some for 2025 and others up to 2030, and Di Bello knows that food manufacturers who react early can maximize the opportunity to build brand appeal. . During the event, it was discussed that in a survey of Australian meat consumers, it was found that over 48% said they were more likely to buy meat products than they knew they were in recyclable packaging, so it makes sense to act as soon as you can.

The virtual event, which targeted fresh protein processors, described the 10 principles of sustainable packaging and how they can be used to help achieve the 2025 sustainable packaging goals and plastic circularity.

“We put forward the ten principles of sustainable packaging with which Sealed Air aligns,” said Di Bello.

“This event gave customers and food manufacturers, who may not be aware of the goals or principles, a way to understand them. We showed them how they can bring the principles to life with some practical examples. “

“Being able to move from a linear economy to a circular economy for packaging is an exciting space that will yield both economic and environmental benefits.

“To date, we have recyclable and flexible curbside products that can be recycled through in-store take-back programs, but one day they can be truly circular. We just don’t have the infrastructure for advanced recycling in Australia yet. “

The switch between business models creates an exciting opportunity for customers.

“The exciting change for us in the packaging business is from a linear business model, in that we design very efficient packaging to protect products, to also focus on recycling and the circular economy” , said Di Bello.

“We have to redesign our packaging to make this happen.

“We continue to use plastic resources efficiently and investments will be made around us, within the industry, to achieve this. “

Sealed Air is developing and designing more recyclable products based on currently available recycling technology, with the goal of “sustaining” its offering.

“The goal is to design new recycling technologies that allow us to achieve better circularity and of course, all without compromising the protection and shelf life of the product,” said Di Bello.

“There will be a transition period where a good job is just to avoid landfill for today, but better, more sustainable work will be the stage where the plastic is captured and reused, without having to dig more out of the ground. , and also process it more effectively. “

Effective design and protection have always underpinned the packaging innovations of the CRYOVAC brand, but there have been some exciting developments that align with the 2025 goals for recyclability and circularity.

The virtual event showcased solutions that meet future goals and undeniably left the audience excited about what’s to come.

The Cryovac Hydroloq brand, a buffer-free tray used for MAP applications, builds on so many sustainable packaging principles and is a shining example of what is possible.

It’s fully recyclable, made with at least 30% recycled content, and it eliminates the use of absorbent pads, more than 750 million of which end up in landfills in Australia and New Zealand each year.

The recently launched Cryovac brand recyclable standard display barrier shrink bag is used for domestic retail meat packaging, recyclable through flexible plastic collection programs in Australia and New Zealand.

“The good thing is that its design is scalable. It not only meets the needs of today’s meat processors and retailers, but it is also formulated in such a way that Australian recycling centers and recyclers in Europe and North America can operate efficiently, ”said Di Bello.

“We achieved this by increasing the amount of polyolefin and reducing the amount of materials that contaminate the recycle streams, such as nylon and PET.

“The bag is recyclable in Australia and New Zealand, so consumers can simply rinse and return the bag to the store for recycling. Now it’s up to brand owners to tell the story and engage consumers ”.

The Cryovac brand Darfresh skin vacuum wrap was another packaging innovation that also meets many sustainable packaging design principles, but its ability to dramatically extend shelf life makes it a key solution to our challenges. of food waste.

Shown to double the shelf life of fresh beef, this durable packaging solution is sure to be a crowd pleaser.

Sealed Air will continue to educate the food industry on the benefits of and pathways to a recyclable and circular economy, helping to direct efforts towards the 2025 sustainable packaging goals and enabling real results.


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