International expansion, 2022 trends, boutique software developers – TechCrunch

TechCrunch Experts returns with predictions for 2022, product-driven growth information, and strategies for start-ups hoping to expand internationally.

Jonathan Metrick, director of growth at Sagard & Portage Ventures, and Simon Lejeune, who leads user acquisition at Wealthsimple, shared three trends they believe will shape marketing in 2022. With an eye on topics like privacy, growth hacking, and influencer marketing, they wrote about the changes they expect over the coming year.

Kerry Cunningham, Senior Director at 6sense, updated a model that he and his former colleagues called “Intent Data Framework (IDF)”. Last year, he revised it to include “Buyer Signals Framework (BSF),” but reworked it again to include product-driven growth.

Seasoned Entrepreneur, Board Member, Mentor and Angel Investor Marjorie Radlo-Zandi shared strategies founders can use to grow internationally. From researching your market to setting goals, she covers everything and provides several examples.

Software Consulting

(TechCrunch) From PhD to Store Software Developer: An Interview with Andrew Drach of Solwey: Anna Heim interviewed Andrew Drach, a software development consultant who was widely recommended by respondents in a recent survey. Drach, who runs Solwey Consulting and Callentis Consulting Group with his wife Monika, explained how his academic background informs his work and why he prefers a boutique model when it comes to serving clients,

We both had strained experiences working with large agencies and recruiting agencies and felt abandoned or not important enough to get the full attention of managers or project owners. Plus, we both had seen firsthand how terrifying a crippling stunt and broken agility could be for the advancement of a project. We therefore decided to build Solwey and Callentis as small agencies. We engage directly with our clients, and Monika and I take personal responsibility for every deliverable on our team.

If you’re still shopping for the holidays, browse “Gift Guide: The Best Business Books for 2021 Recommended by VCs” by Alex Wilhelm and Anna Heim. Alex and Anna delve into highly recommended business books by VCs, share what’s on their personal reading lists, and offer other recommendations in a free edition of The Exchange. Their list includes titles such as “The Qualified Sales Leader: Proven Lessons from a Five-Time CRO” by John McMahon and “Bad Blood: Secrets and Lies in a Silicon Valley Startup” by John Carreyou. Their list of non-commercial books can be found here, but you can find all of TechCrunch’s 2021 gift guides here.

Back to the experts, we have a recommendation we wanted to include for the software consulting category this week.

Consultant: 1st design
Recommended by: Allan Johnson, Zumio
Testimony: “We chose them because we needed help integrating the hardware with the software and the physical design. “

Growth Marketing

(TechCrunch +) Product-induced growth and signal substitution syndrome: Putting it all together: Addressing the importance of product-induced growth, Cunningham says traditional ways of determining interest from potential buyers are notoriously unreliable. . Instead of relying on a signal such as a verbal expression of intention, “the best way to use them is to throw them into the algorithmic mixer along with all the other signals available to identify patterns that can help prioritize them. sales efforts “.

(TechCrunch +) 4 key strategies for successful international expansion: We will give you part of a key strategy behind the paywall: “In order to achieve international growth, you must plan based on return on investment estimates”, writes Radlo-Zandi. “Define the markets for the first phase of global growth by determining which is the most viable and the most important for what you offer. Evaluate how easy or difficult it will be to enter a particular market and whether its size warrants the effort it will take to establish a strong footprint.

(TechCrunch +) 3 disruptive trends that will shape marketing in 2022: In their forecast for 2022, Metrick and Lejeune looked at three trends that have spurred growth in 2021:

  • Less data, more confidentiality and the return of growth hacking.
  • TikTok, influencers and the dominance of native creatives.
  • The Great Resignation and the Gettysburg for growing talent.

“This year has made it clear that there will be no going back to the foreseeable past,” they write. “2022 will reward marketers who look to the future with agility and are open to combining historical data with experimentation to chart a new path forward. “

Marketing: MakePipers
Recommended by: Anonymous
Testimony: “They helped us build a very optimized website and generate good traffic. “


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