Meta recently released an infographic asking sellers on its platform to adhere to relevant policies / Digital Information World
Meta recently posted a graphic, reminding marketers of the policies it has in place for e-commerce and online shopping using one of the company’s social media platforms.
The company formerly known as Facebook has gone through many rounds in an attempt to establish and complete online transactions on the platform. Honestly, this makes perfect sense, online merchants and platforms like Facebook Marketplace both make a lot of money on the platform and provide much of the user interaction that makes platforms thrive. forms of social media. Meta has also been exploring newer avenues to improve e-commerce on the platform. Facebook has sought to bring AR technology to online shopping, allowing users to try products before buying them. Instagram has added several shopping features, such as linking products in images or allowing creators on the platform to sell their own branded products and content. WhatsApp has built comprehensive features for business accounts, making it easier for startups to engage in customer service. Of all the features and add-ons that Meta continues to experiment with, of which there have been many, e-commerce is something that is doing very well on all the social media platforms it has.
The policies that Meta has set aside for sellers on the platform are generally defined under the umbrella term of trading policies. These relate to all sales that fall under the various Meta outlets, namely Marketplace, WhatsApp, Shops and Product Catalogs. Additionally, the infographic clarifies that other sets of policies may also apply to sellers operating on these platforms. The Commercial Terms, for example, apply to all instances of these platforms used for marketing or commercial purposes. Merchant contracts for sellers creating a store on Marketplace or using Commerce Manager. The advertising policies apply to all advertisements sold on the Meta platforms and should be known only to sellers.
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