Microsoft suspends all sales of new products in Russia, including Xbox
Microsoft is the latest tech giant to announce it is no longer selling to Russia, joining Apple in suspending all new sales to the country following its invasion of Ukraine.
In one blog post this morningMicrosoft explained the rationale behind this decision, which includes New product sales, rather than cutting ongoing services, where things can get a little murky.
“Like the rest of the world, we are horrified, angered and saddened by the images and news coming out of the war in Ukraine and condemn this unwarranted, unprovoked and unlawful invasion by Russia….
We are announcing today that we are suspending all new sales of Microsoft products and services in Russia…
We believe we are most effective in assisting Ukraine when we take concrete action in coordination with the decisions taken by these governments and we will take additional action as this situation continues to evolve.
According to the definition of “new Microsoft product sales in services”, in terms of the games sector, this should mean more Xbox console sales in the region, and potentially more New Xbox Live or Xbox Game Pass registrations, or sales of digital games on the Xbox platform. But is it just Microsoft games, or all games? Microsoft makes do not seem to go so far as to completely cut off access to existing subscriptions to these services. Yet it is a major movement all the same.
Earlier this week, Ukraine’s Deputy Prime Minister specifically called on the Xbox and PlayStation brands to stop doing business with Russia. Earlier today it became clear that PlayStation isn’t launching Gran Turismo 7 in Russia on launch day, but they haven’t released any public statement about it so far, and Sony has yet to say anything. on shutting down sales altogether as a business. Microsoft has gone beyond that, and there is no end date for this action, as the war is still unfolding and, unfortunately, escalating.
CDPR said it would not sell its games in Russia. EA removed Russia from FIFA and the NHL. It looks like it will be up to a number of individual publishers to decide whether or not to continue supporting Russia, but it’s clear which way the winds are blowing.
Microsoft, outside of the gaming space, has worked with Ukraine to strengthen its protection against cyberattacks from Russia:
“Since the beginning of the war, we have acted against Russian positioning, destructive or disruptive measures against more than 20 Ukrainian government, IT and financial sector organizations. We also acted against cyberattacks targeting several additional civilian sites. We have publicly expressed our concerns that these attacks on civilians violate the Geneva Convention. »
It’s unclear where the war goes from here, but for now other countries are sending arms to Ukraine and companies are cutting business with Russia in all sectors. We’ll see who goes next.