Pets as (affluent) members of the family drive sales of sustainable products

Rockville, Md., June 2, 2022 /PRNewswire/ — As reported in the just-released Packaged Facts Sustainable care products for dogs and cats (May 2022), the increase in spending on pets, including durable pet products as well as pet food and consumables, is the result of two primary factors.

The first concerns well-to-do households, which account for most of the expenditure on pets. The second is the almost universal “pets like family” mindset. Tellingly, toys are the top-selling durable pet product category.

U.S. retail sales of sustainable dog and cat care products reached $7.9 billion in 2021, against $6.5 billion in 2020. Over the period 2016-2021, the durable goods market experienced a compound annual growth rate (CAGR) of 8.8%. According to the author of the report Shannon Brownmuch of the growth occurred in the last two years of the period, with sales up 18% in 2020 and 20% in 2021 due to pandemic dynamics.

Long a key market driver behind the more expensive fare that underpins much of the pet industry’s dollar growth, high-income households have been better equipped to handle the coronavirus, including being connected broadband and able to work from home, able to shelter comfortably at home due to larger living spaces, and able to tap into savings and other financial alternatives when needed.

Even before pandemic-related financial insecurity, loss of human contact, and anxiety over personal health increased Americans’ reliance on pets for companionship and comfort, a large Majority of pet owners consider their pets to be full members of the family. In fact packed’ January 2022 Survey of pet owners, 92% to 96% of pet owners agreed that they “consider [their] pets to be part of the family.”

In addition to being members of the family, pets are the heart of the home for most pet owners. Among dog owners, 90% agree that pets are central to their home lives, with 87% of cat owners and 85% of other pet owners agreeing with the same. This level of devotion indicates how well pets have been integrated into pet owners’ daily lives, impacting not only what they buy, but also what they do and where they go. The growing importance of pets in the home is having a pronounced impact on the durable pet products market, where so many products can be considered household furnishings or expressions of personal style, such as beds, bowls/drinkers and crates/pens.

The “pets as family” attitude has grown to such an extent that it is now taken for granted by pet owners and marketers alike.

About Packed Facts

Packaged Facts, a division of MarketResearch.com, publishes business intelligence on a wide range of consumer market topics, including consumer demographics and buyer information, food and beverage market, products and consumer financial services, consumer goods and retail, pet products and services. Packaged Facts also offers a full suite of custom research services. The reports can be purchased from our company’s website and are also available through MarketResearch.com.

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About Packed Facts

Packaged Facts, a division of MarketResearch.com, publishes business intelligence on a wide range of consumer market topics, including consumer demographics and buyer information, food and beverage market, products and consumer financial services, consumer goods and retail, pet products and services. Packaged Facts also offers a full suite of custom research services. The reports can be purchased from our company’s website and are also available through MarketResearch.com.

SOURCE Packed Facts


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