Reframing the store as a health and wellness experience

This PSFK guide is a wellness retail strategy report to help retailers understand business and consumer opportunities in providing health and wellness services to their shoppers and guests.

Optimal well-being and physical health guide the lives of consumers today, informing their favorite brands and products and ultimately guiding their purchasing decisions and loyalty. As grocery, drugstore and big-box retailers seek to both win back and grow their customer base, the boom in health and wellness markets presents new opportunities for retailers to grow in innovative ways. and impactful.

In this Wellness Retail Strategy report, researchers at PSFK iQ have identified five strategies retailers need to consider when optimizing or developing new approaches to products, services and tools in the wellness market. health and well-being. Best-in-class examples feature illustrative models through which industry leaders in pharmacy, grocery, and mass merchandisers can engage sets of consumers in differentiated ways to help them live longer, healthier lives ; as well as providing a roadmap for creating more equitable access to our healthcare system, creating a healthier future.

In this Wellness Retail Strategy report, researchers at PSFK iQ have identified five strategies retailers need to consider when optimizing or developing new approaches to products, services and tools in the wellness market. health and well-being. Best-in-class examples feature illustrative models through which industry leaders in pharmacy, grocery, and mass merchandisers can engage sets of consumers in differentiated ways to help them live longer, healthier lives ; as well as providing a roadmap for creating more equitable access to our healthcare system, creating a healthier future.

Featured Trends

Equitable access

Pharmacies, grocers and mass merchandisers play an important role for people with limited access to quality health care, especially in rural and underserved communities. Businesses directly address health inequities, creating better access to a wide range of healthcare options, from primary care, basic screenings and emergency care to fresh food, jobs , educational programs, health and wellness initiatives, and mental health support. Businesses that strive to integrate directly into communities, whether through health centers, on-site experts, or partnerships with community organizations, help people and communities thrive and live a healthier life.

Health and wellness centers

One-stop-shop (or “medtail”) retail healthcare is the new model for pharmacies and big-box retailers looking to rebuild ground lost to online pharmacies and retailers, but also to expand the telehealth services launched during the pandemic. These retailers are taking an omnichannel approach to healthcare, extending to primary and urgent care, holistic health and wellness products and services, and even mental health and wellness. These hypermarkets or health hubs are a direct effort to establish an alternative model to the traditional doctor’s office by bringing healthcare to people wherever they are and offering them direct and 1:1 access to specialists, pharmacists and providers. of care.

Personalized care

Along with innovations in personalized and localized health services and products like telehealth, the resulting inflationary pressures, privacy concerns, and the push to “back to normal” have confused consumers when it comes to is the right way to take care of your family’s health. and not to break the bank in the process. Pharmacies, grocers and big-box retailers are responding to demand and educating consumers in the process. These retailers are developing innovative personalized health and nutrition platforms, backed by on-demand experts, tailored health and wellness strategies, recommendations and tools, including tracking, testing and more measures.


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