Schnucks EatWell Store Adds CBD Kiosks
Schnuck Markets’ EatWell specialty grocery store served as the launch pad for a new booth selling CBD products from NatuEra, a cannabinoid producer and hemp-derived CBD wellness brand.
Miami-based NatuEra said the first units were installed this month at EatWell, a health food store concept launched in Columbia, Missouri, by Schnucks last year. Aimed at consumers who prioritize health, wellness and natural products, the NatuEra Smart CBD kiosk sells CBD tinctures, gummies, creams and capsules, including the Relax and Relief & Recovery lines. of the company, and the new collection of Rest products is expected to be added in early 2022.
NatuEra said the digital kiosk sells CBD tinctures, gummies, creams and capsules under its brand lines.
The NatuEra Smart CBD kiosk sports a 42-inch touchscreen that displays an image of a hemp plant in a pair of hands to alert shoppers of its wares. One tap on the screen displays product information as well as educational content, with topics ranging from the relationship between hemp, cannabinoids like CBD, and wellness to NatuEra’s herbal goal and to GMP certified quality management systems. Videos on every screen also keep users engaged, NatuEra said. The kiosk is available in four sizes, including for use on end caps, as wall units and as freestanding floor units.
“Although two in three Americans have heard of CBD, we know that most people don’t know what CBD actually is, what it does and whether it is safe to consume,” says Allison Primo. , responsible for the health and wellness strategy in St. Louis. – based at Schnuck Markets, which operates a total of 111 stores in Missouri, Illinois, Indiana and Wisconsin. “The NatuEra CBD Smart Kiosk provides an essential educational component to help our customers understand how CBD products can meet their wellness needs, while providing full transparency on origin, content and quality. “
Supermarkets have paid more attention to the cannabidiol (CBD) product market amid growing consumer demand for these items.
A natural, non-intoxicating compound of hemp plants, CBD has become a popular remedy for a range of everyday health concerns. But even as various offerings of CBD – mostly topicals – have rolled into stores, many retailers remain uncertain about the regulatory framework around the sale, labeling and safety of products containing hemp.
The federal government reclassified cannabis in December 2018, removing hemp from the list of controlled substances. However, the Food and Drug Administration prohibits the addition of CBD to foods or its marketing as a dietary supplement. Last spring, legislation was introduced in the United States Senate to allow the FDA to regulate the use of CBD in supplements, foods, and beverages.
NatuEra noted that the CBD Smart Kiosk addresses regulation, category management, and other issues that have discouraged many large retailers from tapping into the $ 6 billion CBD wellness market, where more than 90% of sales occur at specialty stores like dispensaries and vape stores or via online vendors.
“More than a third of Americans and half of Millennials have purchased a CBD product, but so far large traditional retailers have had little access to this revenue stream,” said Nicolas Nannetti, CEO of NatuEra. “We designed the NatuEra CBD Smart Kiosk to specifically mitigate regulatory risk and liability for retailers, as well as to provide a turnkey category management solution that brings CBD wellness products to consumers in the points of sale they trust. ”
Connected to NatuEra’s proprietary regulatory database, CBD smart kiosks are continually updated with legally verified information and messages. NatuEra said it can update text, video and audio content through the cloud, protecting retailers from liability related to regulatory issues and product claims. An age verification system also requires customers to scan their driver’s license or ID card to prove they’re 18 or 21, depending on state requirements. NatuEra monitors, replenishes, and updates product inventory as needed, and the company noted that the kiosk reduces the risk of shrinkage by providing a safe and secure way to sell CBD products.
The top reasons American consumers buy CBD products are for pain management (52%), to reduce stress or anxiety (50%), and to promote sleep (43%), according to one. Consumer Brands Association report cited by NatuEra.