Sports sponsorship market – 34% of growth will come from APAC | Opportunities evolving with Adidas AG and Hero MotoCorp Ltd.

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the Sports sponsorship market the size should increase by $5.33 billion from 2019 to 2024, at an accelerated pace 2% CAGR. 34% of market growth will come from APAC during the forecast period. China and India are the main sports sponsorship markets in APAC. Market growth in this region will be faster than market growth in other regions. Emergence of new sporting events coupled with increasing spending on sports sponsorship will facilitate the growth of the sports sponsorship market in APAC over the forecast period.

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Overview of Suppliers-

the The sports sponsorship market is fragmentedand vendors are deploying growth strategies such as focusing on delivering products through multiple distribution channels to compete in the market.

  • Hero MotoCorp Ltd. – The company offers sponsorships to various sporting events such as hockey, golf and cricket.

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Latest drivers and trends driving the market-

  • Sports sponsorship market driver:
    • Increase sports sponsorship spending:

The key driver for the growth of the sports sponsorship market is the increase in sports sponsorship spending. The global sports sponsorship market is experiencing steady growth in terms of sponsorship spend. The growth trend in sponsorship spending is also expected to continue during the forecast period. Companies also believe that sports sponsorship spending generates a relatively higher return on investment compared to direct marketing and advertising spending. Sports sponsorship spending in emerging countries such as India is also experiencing significant growth. For example, sports sponsorship expenditure in India increased by approximately 16% to 18% to reach more than $1 billion in 2019. It was also noted that India hosted its first-ever FIFA U-17 World Cup, which became the highest-attended event in the tournament’s history. Additionally, cricket is a major sport in the country with a large following. The launch of several other national leagues like IPL, PKL, ISL, Hockey India League (HIL) and PBL has also prompted several companies to invest in sports sponsorship. Thus, sports sponsorship spending is expected to increase further with the success of these sports leagues around the world.

  • Sports sponsorship market trend:
    • Analysis takes on importance:

The rise of analytics is a major trend that should have a positive impact in the years to come. Over the years, the lack of effective indicators to measure the return on investment of sports sponsorship has been one of the main challenges that sponsors have faced. However, the advent of marketing analytics should be one of the best solutions to deal with this problem. Marketing analytics helps the sponsor collect social media insights from customers before, during and after a sporting event. This will give the sponsor a better understanding of what people are really saying about their financial brand. Marketing analytics also analyzes customer reach, i.e. the number of people exposed to the sponsor’s marketing messages during a sponsorship activation.

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Sports Sponsorship Market Scope

Report cover


Page number


base year


Forecast period


Growth momentum and CAGR

Accelerate at a CAGR of around 2%

Market Growth 2020-2024

$5.33 billion

Market structure


Annual growth (%)


Successful market contribution

APAC at 34%

Competitive landscape

Leading companies, competitive strategies, scope of consumer engagement

Profiled companies

adidas AG, Hero MotoCorp Ltd., Hyundai Motor Co., Nike Inc., Nissan Motor Co. Ltd., PepsiCo Inc., PUMA SE, Qatar Airways Group, Rolex SA and Samsung Electronics Co. Ltd.

Market dynamics

Parent Market Analysis, Market Growth Drivers and Barriers, Fast and Slow Growing Segment Analysis, COVID 19 Impact and Future Consumer Dynamics, Market Condition Analysis for the Forecast Period.

Personalization area

If our report does not include the data you are looking for, you can contact our analysts and customize the segments.



Market landscape

  • Market ecosystem
  • Market characteristics
  • Value chain analysis

Market sizing

Five forces analysis

  • Summary of the five forces
  • The bargaining power of buyers
  • Bargaining power of suppliers
  • The threat of new entrants
  • The threat of substitutes
  • Threat of rivalry
  • Market state

Market segmentation by type

  • Market segments
  • Comparison by type
  • Signage – Market size and forecast 2019-2024
  • Digital Activation – Market size and forecast 2019-2024
  • Club and Venue Activation – Market size and forecast 2019-2024
  • Others – Market size and forecast 2019-2024
  • Market Opportunity by Type

Customer landscape

Geographic landscape

  • Geographic segmentation
  • Geographic comparison
  • North America – Market size and forecast 2019-2024
  • Europe – Market size and forecast 2019-2024
  • APAC – Market size and forecast 2019-2024
  • South America – Market size and forecast 2019-2024
  • MEA – Market size and forecast 2019-2024
  • Main leading countries
  • Market Opportunity by Geography
  • Volume Driver – Demand Driven Growth
  • Market challenges
  • Market trends

Supplier Landscape

  • Supplier Landscape
  • Landscape disturbance

Vendor analysis

  • Suppliers Covered
  • Positioning on the supplier market
  • adidas S.A.
  • Hero MotoCorp Ltd.
  • Hyundai Motor Co.
  • Nike Inc.
  • Nissan Motor Co.Ltd.
  • PepsiCo Inc.
  • Qatar Airways Group
  • Rolex S.A.
  • Samsung Electronics Co.Ltd.


  • Report scope
  • Currency conversion rates for the US dollar
  • Research methodology
  • Abreviations list

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