Surfachem Feelings Forward product concept


Our team of experts conducted in-depth market research to identify key new market trends to create two new concept lines launched to help consumers adapt to a new post-pandemic world. Feelings Forward uses the latest technologies from Givaudan to strengthen the connection between consumers and personal care products by exploring a range of senses. Complexion Confidence helps people express their true identity and celebrate the freedom found in a post-pandemic society

Behind the trend

Life during a global pandemic has brought many of us to be more in touch with our emotional well-being, which has led consumers to be more connected to the products, services and experiences designed around the way they feel. a person, also known as an “emotional conception”. .

Product concept

“Feelings Forward” is formulated with ingredients scientifically validated to take consumers on a multisensory journey from sunrise to sunset with a range of products for different times of the day.

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This extensive line of personal care products explores the revolutionary technology of MoodScentz and Givaudan’s DreamScentz.


  • Sunrise Sensitive Dew – Fine and silky emulsion for awakening hydration
  • Sunrise Radiance Dew – Fine silky emulsion to help hydrate and even skin tone with Happy Fizz scent to give a happy wake up any day
  • Sunrise Eye Cream – This quick break cream feels great on the skin with ROVISOME Q10 NG to help reduce the appearance of aging skin
  • Sunrise Shower Wash – Sulfate-free foaming formula that cleanses the skin
  • Sunshine Spritz – A refreshing formula with Energizing Hinoki scent to provide an energizing spritz on the go
  • Sunlight Cream – Heavy cream for daily use with Flamboyant scent
  • Sunset Cleanser – A gentle sulfate-free formulation to cleanse the skin, ERYLITE F8030 Fine to help hydrate and a Deep Relaxation scent to help relax at the end of the day
  • Sunset Bath Soak – Relaxing bath to unwind and help get a good night’s sleep, offering a cleansed skin effect and Deep Sleep scent to aid peaceful sleep
  • Sunset Barrier Dew – Thin, silky emulsion to help restore the skin’s protective barrier function and hydrate with SchercemolTM SHS for gentle application
  • Sunset Moisture Dew Fall – Thin, silky emulsion to help hydrate and smooth wrinkles with Night Elixir scent for peaceful sleep
  • Sunset Cream – This rich cream feels hydrating and helps fight wrinkles, smoothing the skin’s surface
  • Moonlight Mist – A luxurious yet simple pillow mist containing Augeo crystals and a vegan-friendly moonlight scent to help you relax with ease.

To request a sample kit or to learn more, please send an email to: [email protected]

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