W&H Adds Kasie Fairbarn as Product Sales Manager
Windmoeller & Hoelscher Corp. has appointed Kasie Fairbarn director of product sales for blown films, the company’s largest product segment in North America. In this role, Fairbarn will play a key role in all aspects of the company’s blown film extrusion business, from concept to commissioning and income statement.
“Having worked in the packaging industry my entire career, I have been intrigued by the opportunity to join a global leader in blown film technology, which will add to my existing downstream knowledge. I have a deep appreciation for the technology and craftsmanship that goes into making world class extrusion lines, ”said Fairbarn.
Fairbarn joined W&H after working at Paxxus Inc., a film processor and technical materials converter for the healthcare market, where she was responsible for global accounts and sustainability. Prior to that, she was a senior packaging engineer at Unilever, responsible for brands such as Pond’s, Suave, Simple and St. Ives. Fairbarn is currently a member of the Emerging Leadership Council of the Flexible Packaging Association and was recently recognized by Plastics News as one of the women breaking the mold in 2021.
“Kasie’s long-standing passion for packaging and her experience on the film side make our customers a valued partner who brings perspective from both sides of the table. She is technical, open-minded and a team player. We are very happy to have him at W&H, ”said Andrew Wheeler, president of W&H North American operations.
Fairbarn added, “The trend is for brand owners to want to know exactly how their films are produced and specify every detail, including the equipment. Although this is an adjustment for some suppliers, it is a welcome opportunity for suppliers who are W&H customers. The aim is to provide complete and transparent information that helps customers make the best decision and I look forward to making sure we ask all the right questions to make it happen.
Fairbarn holds a bachelor’s degree in packaging engineering from the Rochester Institute of Technology, where she was inducted into the Hall of Fame for her performance on the women’s ice hockey team.