What Amazon’s Product Updates Say About Its Strategy


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Amazon’s latest announcements and product updates on Wednesday demonstrate a core strategy: to be as integrated into the lives of consumers and business owners as possible.

Among the many changes announced at its press-only event, Amazon launched a sleep-tracking alarm clock, a new Kindle that lets users type on it, improved shopping functionality for the Echo Show, and upgrades. updates its Astro robot to help businesses deal with crime.

One particular update to its line of security devices was aimed at small business owners. Amazon’s Astro robot, which is known to be a home assistant, will now have Virtual Security Guard integration. For US business owners who are willing to pay the extra subscription fees, this robot can patrol the store while no one is around. It can also connect with Rapid Response support to remotely control the robot and have a two-way conversation with intruders.

“Whether you own a coffee shop, car dealership, jewelry store or salon, your business deserves the same protection as your home when you use Ring Alarm,” said Andrew Vloyanetes, Managing Director of Ring Alarm. ‘Amazon for Ring. said in a blog post. “Just as we have done for our residential customers, we continue to create customizable solutions that you can adapt to your business needs. I’m excited to continue innovating with business in mind, all in the spirit of our mission to make neighborhoods safer.

Amazon Halo Rise Circular White Alarm Clock

The Halo Rise Clock can sense room humidity and temperature to provide optimal sleep recommendations.

Courtesy of Amazon

The new Halo Rise device brings a unique approach to sleep monitoring. Instead of requiring a customer to wear a smartwatch, the clock uses a low-power sensor to monitor the breathing patterns of the closest sleeper. There is no camera or microphone in the device, which is also capable of waking users up with sunrise-like light and provides recommendations to improve your room environment. The company told Retail Dive that Halo Rise does not collect any biometric data.

In addition to sleep tracking, the mass retailer hopes to help consumers shop more efficiently from home. The new from the Echo Show Shop the look functionality allows users to express what they are looking for like “show me green leggings” and receive other recommendations to accompany it on screen.

Amazon is a major player in the smart home market, and these product releases show that it has no plans to change that. Expanding its smart devices in enterprises could be a way to boost its market share. The smart home market in the United States is should reach $31.5 billion in revenue in 2022, a 9% increase from about $28 billion in 2021, according to data from Statista.

Behind Amazon’s smart home strategy is a belief in what it calls ambient intelligence, which is described as the concept that “technology works for you when you need it, but retreats when you need it. ‘background when you don’t’. A house is like an appliance with many different appliances inside. What we’re doing now is we’re putting it all together so the technology can do things for you without you having to say it,” according to Marja Koopmansdirector of health and smart home at Amazon.

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